Tucca emerged as a concept in 2016 with a distinct goal: to completely redefine the traditional beach towel concept.
Tucca
Gio Pandone
Selected work
2015/2023
Details
Tucca towels are equipped with pins that secure them to the sand through small holes in each corner, preventing discomfort caused by wind and minimizing sand spread. Additionally, users can connect two or more Tucca towels by aligning their designs.
Re—Union was tasked with developing a visual identity for Tucca. We created an identity that it's inspired by the elements that surround Tucca: the sand, the sun, the sea, the sky. These elements create a unique visual language that responds to Tucca’s purpose and values.
Year 2018
Type Personal Work Made by RE—UNION
Client Beach Towel Brand
Role Visual Identity Art Direction
Design & Art Direction Paco Fernández
Brand Strategy Knu Kim
Copywriting Carolina Piñero
Photography Dario Vázquez
Video Jaime Venegas
Logotype The logotype is crafted from simple shapes, drawing inspiration from wood shape-matching toys and distinctly echoing the design of Tucca's pins.