Fundación Telefónica approached Accenture and Fjord to create a pioneer project that enriches the traditional paradigm of the relation between object and subject in art.
Intangibles
Gio Pandone
Selected work
2015/2023
Details
Intangibles was a temporary exhibition hosted by Fundación Telefónica, a leading telecommunications company's cultural fund in Spain, renowned for its extensive art collection and exhibition spaces.
This unique exhibition departed from physical artworks and instead rediscovered them through nine distinctive digital experiences.
I had the pleasure of contributing to the full conceptualization of these experiences alongside the rest of the team.
The exhibition ran simultaneously in more than five countries across Europe and Latin America.Modular, user-centric, and profoundly experiential, the exhibition was a great success, visited by more then 200.000 people.
This unique exhibition departed from physical artworks and instead rediscovered them through nine distinctive digital experiences.
I had the pleasure of contributing to the full conceptualization of these experiences alongside the rest of the team.
The exhibition ran simultaneously in more than five countries across Europe and Latin America.Modular, user-centric, and profoundly experiential, the exhibition was a great success, visited by more then 200.000 people.
Year
2018
2018
Type
Studio work
Made at Fjord
Studio work
Made at Fjord
Client
Cultural Foundation
Cultural Foundation
Role
Concept Generation
Service Design
Visual Design
Concept Generation
Service Design
Visual Design
Space Design
Nacho Martín
Ana Morillón
Nacho Martín
Ana Morillón
Service Design
Paola Camacho
Paola Camacho
Photography
Imagen Subliminal
Imagen Subliminal
Video
Jaime Venegas
Jaime Venegas
Research
We begun conducting a comprehensive desk research on art and technology trends and embarked on safaris to experiential art exhibitions to identify best practices and gain inspiration. Throughout the research phase, we engaged with stakeholders, consulted art experts, and sought the perspectives of potential visitors. This approach allowed us to uncover diverse insights and motivations related to the creation and attendance of art exhibitions.
We begun conducting a comprehensive desk research on art and technology trends and embarked on safaris to experiential art exhibitions to identify best practices and gain inspiration. Throughout the research phase, we engaged with stakeholders, consulted art experts, and sought the perspectives of potential visitors. This approach allowed us to uncover diverse insights and motivations related to the creation and attendance of art exhibitions.
Artlab
Artlab served as a nexus where three essential elements converged throughout the project: Design, Technology, and Art. Fjord led the design aspect, focusing on understanding human needs and behaviors and generating creative solutions for both experiences and architectural space. Liquid Squad took the helm in the technology domain, creatively solving technological challenges. Meanwhile, Fundación Telefónica led the art component, contributing to amplifying the original artistic message.
Artlab logotype by GP
Artlab served as a nexus where three essential elements converged throughout the project: Design, Technology, and Art. Fjord led the design aspect, focusing on understanding human needs and behaviors and generating creative solutions for both experiences and architectural space. Liquid Squad took the helm in the technology domain, creatively solving technological challenges. Meanwhile, Fundación Telefónica led the art component, contributing to amplifying the original artistic message.
Artlab logotype by GP
Ideation
Building on research results and museology theories concerning exhibition interpretation, space, and visitors' learning styles and narratives, we established five design principles and mindsets. Leveraging these insights, we collaborated to co-create experiences centered around 14 artworks. To ensure the technical feasibility of these experiences, we developed 15 proofs of concept (PoCs).
Building on research results and museology theories concerning exhibition interpretation, space, and visitors' learning styles and narratives, we established five design principles and mindsets. Leveraging these insights, we collaborated to co-create experiences centered around 14 artworks. To ensure the technical feasibility of these experiences, we developed 15 proofs of concept (PoCs).
Tech
Utilizing cutting-edge technologies such as photogrammetry, generative art, 3D printing, Kinect, video-mapping, and virtual reality, visitors can actively engage with, explore, and even recreate artworks by renowned artists like Joaquín Torres-García, Pablo Picasso, Roberto Matta, Juan Gris, René Magritte, Paul Delvaux, Eduardo Chillida, María Blanchard, and Antoni Tàpies.
Utilizing cutting-edge technologies such as photogrammetry, generative art, 3D printing, Kinect, video-mapping, and virtual reality, visitors can actively engage with, explore, and even recreate artworks by renowned artists like Joaquín Torres-García, Pablo Picasso, Roberto Matta, Juan Gris, René Magritte, Paul Delvaux, Eduardo Chillida, María Blanchard, and Antoni Tàpies.
Delivery
- Visitor journey experience
- Content creation guidelines for both analog and digital content
- Space architectural design system, modular and adaptable to space needs
- 14 posters that explain the experiences in detail
- Website that worked as a container of the process documentation and all the deliverables
