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The idea projector

Street action to promote new Deutsche Bank business loan plans

Concept generation
Visual design
UI design

Nothing speaks recession like shuttered businesses. Deutsche Bank used these very symbols of a down economy plus a mobile smartphone app to project new business ideas suggested by Madrid citizens – in real time – showing that, with the help of a small business loan, anyone’s dreams of success are possible.

In this project, my role begun with the creative concept generation, then continued with art direction of the custom stores options and finally ended with the crafting of the UI of the App.

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